The influence of shared vision on organizational ambidexterity in coffee marketing co-operative societies in Kenya

Coffee production in Kenya has plummeted, hurting the economy and worsening social inequality poverty. Kenyan coffee marketing cooperative associations have failed to boost exports. is Kenya's main cash crop. country's principal foreign exchange earner, rural employment source, food security revenue source. The reduction export earnings shows that cooperatives are inefficient less flexible. This study examines how shared vision affects organizational ambidexterity. transformational leadership-based used exploratory cross-sectional survey methodologies. target audience was cooperatives. sample size 242 societies. A self-administered, semi-structured questionnaire collected primary data from society managers. analyzed using descriptive inferential statistics. Results show favorably impacts ambidexterity (R = 0.547, R2 0.299), explaining 29.9% of variation. Further, significantly affected (P-value 0.00). found Thus, managers societies should constantly discuss their with other employees improve